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Internet Marketing Techniques That Uses Web 2.0 Marketing …

Posted on 26. Jun, 2009 by admin in E-Marketing

One of the best, and FREE meth­ods for adver­tis­ing your web­site on the inter­net is via what has become known as the Web 2.0 phe­nom­e­nom. Web 2.0 involves the for­mu­la­tion of a strat­egy util­is­ing blogs and arti­cle writ­ing sites.

Traf­fic exchanges can also work well in cre­at­ing “back­links”. Essen­tially, the more back­links (orig­i­nal con­tent blogs and arti­cles, that link back to your web­site) that you can cre­ate, the more highly search engines like Google, Yahoo, and Lycos, etc. will rate your site. The higher your site is rated for a given key­word, the higher your web­site will appear within the search results of that search engine.

Given that the ulti­mate aim of any inter­net mar­keter is to cre­ate a web­site that is ranked highly enough to attain, say a Google page one rank­ing for a given key­word, then Web 2.0 adver­tis­ing is an excel­lent strat­egy to achieve this.

Right, let’s now dis­cuss how to put this into prac­tice. I rec­om­mend open­ing accounts with online social net­work­ing sites MySpace, Squidoo, Facebook,Twitter, video shar­ing web­sites like YouTube,and Google Video, as well as with social book­mark­ing sites Del.icio.us, and Digg.

Once you have opened accounts with these social net­work­ing webites, you need to spend a lit­tle time observ­ing the way things are done on that site. This is very impor­tant if you are to avoid mak­ing mis­takes con­sid­ered offen­sive by either the mod­er­a­tor on the site, or just as impor­tantly by the com­mu­nity of fol­low­ers them­selves. It would obvi­ously become much more dif­fi­cult to estab­lish rap­port, respect and trust, if you have been abus­ing your fel­low com­mu­nity with spam, or by bla­tant advertising.

The pur­pose of this strat­egy is to pub­lish qual­ity con­tent in either blog form or per­haps as an expert arti­cle, within your niche, in a fash­ion that will cre­ate a pos­i­tive talk­ing point, such that read­ers will refer oth­ers to your arti­cle, as well as attract­ing read­ers to your main web­site. This is known as viral marketing.

Social net­work­ing sites allow you to fea­ture links to your web­site and
blog. The cre­ation of these one-way links and traf­fic along
with high search engine page rank­ings are cru­cial to their suc­cess. Web 2.0 helps achieve all these, free of cost.

As men­tioned ear­lier in this arti­cle, Traf­fic Exchanges can also be adopted suc­cess­fully to drive traf­fic to your web­site. One traf­fic exchange that I rec­om­mend is Freetrafficsystem.

This site does some­thing called spin­ning. Spin­ning enables the author to recraft their arti­cle by chang­ing selected words within it, so that Free­traf­fic­sys­tem can sub­mit your arti­cle to 30 arti­cle mar­ket­ing sites with suf­fi­cient dif­fer­ent words within it to pre­vent the arti­cle from being dupli­cated, as this will reduce its rank­ing. There is even a piece of soft­ware avail­able for pur­chase that auto­mates the spin­ning process.

The seri­ous web 2.0er needs to do more than just blog­ging. There a high pro­file sites such as Insta­blogs where your efforts can be super­charged by what is known as syn­di­ca­tion. This is where your con­tent is dis­trib­uted to mul­ti­ple sites, which obvi­ously accel­er­ates your popularity.

The arti­cle or blog must be con­sid­ered qual­ity con­tent and so it should add value of some descrip­tion. Squidoo is a par­tic­u­larly impor­tant social net­work­ing site because Google, which is prob­a­bly the most pop­u­lar search engine at the cur­rent time. It is not uncom­mon for Squidoo Lenses (web­sites) to be rated as num­ber 1 on the first page of Google for given key­words. I there­fore rec­om­mend includ­ing Squidoo in your web 2.0 strategy.

Twit­ter is another great resource for keep­ing in touch with peo­ple. You can build enor­mous fol­lower lists from Twit­ter. There are sev­eral scripts (soft­ware tools) out there cre­ated that can be used to boost your fol­lower base. One such tool is tweet­meme. This allows you to paste a link on your site that encour­ages read­ers to tweet your blog or arti­cle on Twit­ter. Tweet­ing is essen­tially commenting/rating your con­tent, which leads to increased key relevance.

Be sure to cre­ate RSS feeds for your blog, as this will pull your read­ers back to your blog each time you add or edit content.

I hope you have found this arti­cle of great inter­est to you, and please take the time to rate it. I would also appre­ci­ate it if you tweet this to your followers.

Related Posts:

• Home Based Busi­ness Posi­tion­ing with Inter­net Mar­ket­ing International
• Inter­net Mar­ket­ing Services
• Writ­ing Guide­lines for Your Inter­net Mar­ket­ing Blog
• Inter­net Mar­ket­ing Is a Must for Your Busi­ness Website’s Success
• Free High PR Directories

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