Using Web Directories to increase your page ranking

Posted on 29. Jun, 2009 by admin in Web Directories

Free Inter­net Web Direc­to­ries are not a new thing; they have for a long time con­sti­tuted a sim­ple way for web­mas­ters to increase their site’s search engine rankings.

Cer­tain direc­to­ries, how­ever, are to be avoided; par­tic­u­larly the ones who ask for rec­i­p­ro­cal links …

A num­ber of Zlio­nauts, want­ing to improve their rank­ing, have linked their Zlio Shops to Web Direc­to­ries that demand rec­i­p­ro­cal links in exchange. When get­ting out of hand, how­ever, it can turn your Zlio Shop into some­thing like that:

This, of course, strongly dis­turbs your Zlio Shop’s per­for­mance and tends to make your vis­i­tors flee the site. Fur­ther­more, the prac­tice of plac­ing adver­tise­ment links on your Zlio Shop is for­bid­den, as men­tioned in Zlio’s terms of use.

In order to avoid such sit­u­a­tions, Zlio has decided to limit the cre­ation of exter­nal links to five per Zlio Shop. There­fore it will from now on be pos­si­ble to add exter­nal links only to your Shop’s footer, and only with a limit of five.

Every Zlio Shop not respect­ing these terms will be deleted with­out prior notice.

Nev­er­the­less, to link one’s Shop to free Web Direc­to­ries is always pos­si­ble, and actu­ally rec­om­mended. There are many qual­ity Direc­to­ries out there, although some of them may be hard to find.

Here is some advice on how to link your Shop to Web Directories:

1.In a text file, pre­pare all the impor­tant infor­ma­tion relat­ing to your Shop (title , descrip­tion, key­words) in a way that will allow you to eas­ily cut and paste this infor­ma­tion into the required fields within the directories.

2.We sug­gest you avoid direc­to­ries demand­ing a rec­i­p­ro­cal link to your Shop. This type of part­ner­ship will not aid your shop in any way, and will sim­ply jam your pages with unuse­ful logos and ban­ners. The cre­ation of direct links to such direc­to­ries is in any case lim­ited to five links.

3.Before sub­mit­ting a store to a web direc­tory, you should ver­ify that it points directly to your Shop’s URL, and not to a redi­rec­tion site, such as www.directory.net/redirect.php?site=shop.zlio.net. Only links point­ing directly to your site will be picked up by the Search Engines.

4.Using a “direc­tory of direc­to­ries” allows you to com­pile an impres­sive list of qual­ity direc­to­ries which you can link your Zlio Shop to. An exam­ple for such a site is http://www.web-directories.ws

5.Look for direc­to­ries that spe­cial­ize in the topic of your Zlio Shop. For exam­ple, if your Shop spe­cial­izes in home decor, type “home decor direc­tory” into your Search Engine in order to find direc­to­ries spe­cial­iz­ing in this topic.

6.Always keep an updated list of your web direc­tory sub­mis­sions, in order to avoid sign­ing up twice with the same directory.

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