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Blog Search Engine Optimization

Posted on 08. Jul, 2009 by admin in SEO

Search Engine Opti­miza­tion (SEO) is the process of improv­ing the vol­ume of qual­ity traf­fic to a web­site or a blog through search engines. This tech­nique can tar­get dif­fer­ent kinds of search like Image Search, local search and most pop­u­lar con­tent search. Mak­ing your blog SEO-friendly can get you many qual­ity vis­i­tors from the main search engines on the internet.

Main Search Engine Opti­miza­tion Facts
There are sev­eral main SEO facts that every blog­ger and web­mas­ter should include into their own sites or blogs.

Meta Tags Meta tags are one of the most pop­u­lar fac­tors for the SEO. Includ­ing descrip­tion and key­word meta tags for each page your site have. Basi­cally, the more qual­ity and related descrip­tion or key­word meta tags you have, the more qual­ity vis­i­tors you may get from the search engines.
Page Titles Page titles are very pop­u­lar for the SEO of your pages. These titles must be descrip­tive, related and easy-to under­stand for any­one to be most effec­tive.
Other Facts There are many other fac­tors and facts that can improve your over­all SEO rat­ing. Like Canon­i­cal URLs, Search Engine Friendly URL and more.
SEO Meta Tags
Such meta-tags are usu­ally placed in the section of every website or a web document. These tags are used to specify page description, keyword and other metadata elements and attributes. Of course, the most popular and most effective meta tags are related to description and keywords.

Descrip­tion Tag
Descrip­tion tag spec­i­fies that the page should be rec­og­nized and served as HTTP header (text or html). This is the typ­i­cal use of this tag which most search engines read and rec­og­nize as descrip­tion. The value in this field will be dis­played on the search engine result pages, like its shown on below image:

DESCRIPTION SL

Syn­tax for the descrip­tion meta tag is:

Key­word Tag
The key­word ele­ment iden­ti­fies itself as con­tain­ing the key­words rel­e­vant to the doc­u­ment. You should use only related key­words for your own arti­cles to get the best pos­si­ble effect with this tag. Any­way, I strongly rec­om­mend you to use this for any page and arti­cle on your site.

Syn­tax for the key­word meta tag is:

You can notice that key­words are sep­a­rated by the comma. You can use mul­ti­ple key­words for the same post or arti­cle on your blog or a website.

SEO Page Titles
Page titles are extremely use­ful and impor­tant for every web­site or a blog. The syn­tax is placed under the section of every website or a blog. It help search engine to find and post the most related results in own search engine result pages. The live‌ example is provided below:

TITLE SL

Syn­tax for the title tag is:

This value is dis­played also in the browser title area and also on the search engine result pages. All pop­u­lar search engines on the inter­net can suc­cess­fully read and rec­og­nize all above men­tioned tags. Its impor­tant to keep your titles use­ful, help­ful and strongly related to the con­tent on that spe­cific page.

Dynamic SEO Tags and Titles
Of course, the best effect you all get if you use an dynamic SEO tags for each page on your blog or a web­site. Luck­ily, there are many oppor­tu­ni­ties to do that, for most Con­tent Man­age­ment Sys­tems and blog­ging sys­tems too.

I’ve cre­ated two spe­cially SEO ori­ented and free e-book guides which you can down­load below. I know that some infor­ma­tion on the e-book for Blogger/Blogspot might be a lit­tle out­dated, but I’m sure that they’ll work for you.

SEO For Blogger/Blogspot A com­plete SEO begin­ners guide for the Blogger.com or Blogspot.com users. Note that you can’t do any­thing more with it because it’s a free-hosted blog­ging solu­tion.
Word­press SEO Guide Another SEO-related free e-book from me. You’ll find the all nec­es­sary infor­ma­tion you’ll need to opti­mize your Word­press pow­ered blog for the first time. Also, there’re listed some qual­ity SEO plug-ins that you can down­load and install for free to auto­mate whole SEO process for your blog.
For other CMS sys­tems you might search on their own plug-in or exten­sion pub­lic data­base. All pop­u­lar Con­tent Man­age­ment Sys­tems have already SEO-related plug-ins avail­able for free.

SEO Friendly and Canon­i­cal URL’s
There’re a lot of opin­ions about SEO-friendly URL’s. The mod­ern search engines actu­ally doesn’t care so much about SEO-friendly URL’s like they do before. They are capa­ble to read and rec­og­nize other meta and title tags instead and dis­play the most appro­pri­ate infor­ma­tion for most related customers.

Any­way, I do rec­om­mend you to change your own URLs to look more pro­fes­sion­ally. Its much bet­ter to have a user-friendly and SEO-friendly URL than not.

Non-Friendly URL looks like: http://blog.pluslink.info/?p=284767

SEO and User-Friendly URL looks like: http://blog.pluslink.info/post-title/

I’m sure that you can see the above dif­fer­ence. It’s nice, Search Engine likes it and it looks eas­ier to under­stand for the real-humans we can say that it looks much more pro­fes­sional for sure.

Canon­i­cal URL Tag
On the other hand, Canon­i­cal URLs are the spe­cific meta tags and rel­a­tively new tech­nique on the inter­net. Gives you the new URL stan­dard nor­mal­iza­tion. This new tag is sup­ported by all pop­u­lar search engines.

Related Posts:

• Reverse SEO in Online Rep­u­ta­tion Man­age­ment (ORM)
• Cre­at­ing the com­plete SEO experience
• Search Engine Opti­miza­tion and Marketing
• The Abuse of Search Engine Optimization
• What is right with Search Engine Optimization?

Tags: bing-improve, boost-the-traffic, engines, potential-customers, search-engine, the-traffic, traffic, yahoo, you-how