plusLINK Blog

What Constitutes a Complete and Effective SEO Campaign …

Posted on 14. Jul, 2009 by admin in SEO

Unfor­tu­nately, not many Search Engine Opti­miza­tion com­pa­nies know what this involves. You may see a “one size fits all” pack­age, link pop­u­lar­ity devel­op­ment in the form of sub­mit­ting to link farms, or even the dreaded “Sub­mit Your Site to 1000’s of Search Engines” scam. While the basic premise of each of these ideas is true, the exe­cu­tion of them is extremely important.

First of all, your web site needs human atten­tion. A real per­son should thor­oughly ana­lyze your site before any work is done. Get them on the phone and ask them ques­tions. There should be a clear process that the Search Engine Opti­miza­tion com­pany uses and tai­lors to each client. The SEO com­pany should also have a clear idea of what your goals are for your web site.

The first step in any work that is done should be key­word research. Like any kind of adver­tis­ing, you need to know where your tar­get mar­ket goes and how they find busi­nesses like yours. The key­words cho­sen should apply to the theme of the web site. High rank­ings for these key­words should also be obtain­able given your bud­get. If you are a com­puter repair shop with one or two loca­tions in a city and can not ser­vice com­put­ers out­side your area, then tar­get­ing a term such as “com­puter repair” is overkill. The cost for obtain­ing high rank­ings for a term such as that will be far greater than what you will make from the expo­sure, as much of your web site traf­fic will not be tar­geted enough.

Once key­words have been cho­sen for the web site, the con­tent should be updated to reflect them. This may include sub­tle changes to the meta tags, page titles and text head­ings; or it could involve adding addi­tional sec­tions to the site, rewrit­ing con­tent and reor­ga­niz­ing the web site’s struc­ture. It all depends on the spe­cific require­ments of the site and market.

Once the on-page con­tent opti­miza­tion is com­plete, link pop­u­lar­ity devel­op­ment needs to be done. A link devel­op­ment cam­paign should be done to acquire qual­ity incom­ing links to the web site. This phase of search engine opti­miza­tion should take place as soon as pos­si­ble and can be con­tin­ued as needed. Rec­i­p­ro­cal link­ing is fine as long as some cau­tion is used. There are many sketchy ser­vices out there that use huge net­works of gam­bling and phar­macy sites with no unique con­tent. Always make sure that each incom­ing link can be inter­preted by the search engines as a ‘vote’ by that site for yours. It is worth­less and pos­si­bly dan­ger­ous if the site links out to link farms and Free-For-All sites (FFA’s). Writ­ing arti­cles with a link to your web site, get­ting peo­ple to post on forums and mes­sage boards, and adver­tis­ing or get­ting links to drive tar­geted traf­fic to your site are great meth­ods to use in improv­ing your link popularity.

For the most part, you get what you pay for with Search Engine Opti­miza­tion. A quick fix will rarely works, and if it seems too good to be true it prob­a­bly is. Talk to the search engine opti­miza­tion com­pany about your con­cerns and make sure they under­stand your goals. Read their site and make sure they seem legit­i­mate. Ask for results they’ve obtained for pre­vi­ous clients. Meth­ods that not effec­tive and have a chance to get a site banned include hid­ing text or links, par­tic­i­pat­ing in link farms, key­word stuff­ing, repeat search engine sub­mis­sions, and copy­ing web sites to mul­ti­ple domains.

Proper SEO does not involve tricks. Web sites that have well writ­ten and well focused con­tent, have been adver­tised in one way or another (includ­ing link pop­u­lar­ity devel­op­ment), and over­all are a good infor­ma­tional resource will get traf­fic from the search engines. Search engines are con­stantly updat­ing ways to weed out the spam­ming and ille­gal SEO meth­ods, so think long term with any search engine opti­miza­tion campaign.

John Met­zler is the co-creator of Abalone Designs, Inc. http://www.abalone.ca, a Search Engine Opti­miza­tion com­pany in Van­cou­ver, Canada. He has been involved in web design and web mar­ket­ing since 1999 and has helped turn Abalone Designs into one of the top SEO com­pa­nies in the world.

Related Posts:

• Seo – Pager­ank And Link Pop­u­lar­ity Are Not The Same Thing.
• Top 8 Bad Search Engine Opti­mi­sa­tion Ideas to be Avoided
• Site Pro­mo­tion Tools .. Click Responsibly
• Ten Sim­ple SEO Tips
• Search Engine Opti­miza­tion and Link Build­ing Strate­gies Explained!

Tags: 2004-stopped, 2005-stopped, brink, companies-know, engine, experiences, link-popularity, now-its, search-engine, SEO, the-world