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Organic SEO Vs. Pay Per Click (PPK)

Posted on 19. Jul, 2009 by admin in SEO

An effec­tive mar­ket­ing pro­gram often hinges upon cre­ativ­ity. Many peo­ple find them­selves going through the motions, not really sure what avenues to pur­sue with their search engine opti­miza­tion (SEO). Effec­tive SEO com­pa­nies will focus on pro­vid­ing a vari­ety of ways to boost your search engine rank­ing, not just rely­ing on the same tac­tics over and over.

One ques­tion you may have dur­ing your SEO cam­paign is whether to focus on Pay-Per-Click (PPC) or a more organic approach to SEO. PPC is an Inter­net adver­tis­ing model used on search engines such as Google and Yahoo in which adver­tis­ers pay their host only when their ad is clicked on. You can buy or bid on a key­word and when­ever some­one types in that key­word, one of your ads can pop up. PPC may seem like a great option because you can tar­get spe­cific regions, spe­cific key­words and so forth. How­ever, the down­side to PPC is that it’s straight for­ward adver­tis­ing, and your aver­age per­son always has their guard up to advertising.

With Google, the PPC links are usu­ally high­lighted in yel­low at the top of the search results page and are on the right of your options. Many peo­ple notice the dis­tinc­tion and so do not click on them, assum­ing they are just ads. The valid­ity of these sites may be very valu­able to searchers, and they may have high organic results as well, but peo­ple often choose not to trust advertising.

Organic results are often involve more work, but peo­ple also trust them more. This is sort of the dif­fer­ence between adver­tis­ing and pub­lic rela­tions. Any pub­lic rela­tions cam­paign has an agenda, just like adver­tis­ing, but pub­lic rela­tions involves a much more sub­tle approach. Pub­lic rela­tions attempts to get a company’s mes­sage across to poten­tial cus­tomers by hold­ing events, get­ting arti­cles writ­ten in news­pa­pers, using blogs and other avenues. These are the sorts of things peo­ple tend to trust. Adver­tis­ing and pub­lic rela­tions are not that dif­fer­ent, in fact adver­tis­ing is more straight for­ward in its approach, yet peo­ple don’t trust it as much.

There are many PPC avenues, Google AdWords, Yahoo! Search Mar­ket­ing and Microsoft adCen­ter are the three largest. All of these oper­ate under a bid-based model, which can be a major chal­lenge if you’re in heated com­pe­ti­tion with another com­pany. With SEO , you may not be able to guar­an­tee your­self a top three rank every time, but with an effec­tive SEO com­pany work­ing for you, it is pos­si­ble to get great results on a con­sis­tent basis.

A qual­ity SEO com­pany can do more than just impact your rank­ing in a pos­i­tive way, it can per­form a vari­ety of tasks that will give you an effec­tive Inter­net mar­ket­ing cam­paign. You can have a tai­lored pro­gram to boost sales and cus­tomer atten­tion. SEO is an art, and a highly skilled SEO com­pany can pro­duce the kinds of results that will be a huge ben­e­fit to your com­pany. The Ger­vais Group has the nec­es­sary skill and suc­cess­ful track record that can ben­e­fit you, whether you are an insur­ance com­pany, an attor­ney or a restaurant.

Related Posts:

• Is Most Of SEO Just A Boondoggle?
• Word­Press Can Help Me With SEO?
• Under­stand­ing Search Engine Optimization
• Search Engine Opti­miza­tion Techniques
• Ten Sim­ple SEO Tips

Tags: effective-marketing, hinges-upon, motions, not-really, people-find, program-often, search-engine, SEO, through-the-motions