Reverse SEO in Online Reputation Management (ORM)

Posted on 18. Jul, 2009 by admin in SEO

Reverse SEO (search engine optimization) has become one of the most effective strategies for suppressing bad publicity within the search engines’ organic listings. It is an online reputation management tool of SEO consultants who manage public relations online. Too often, companies become targets for negative press online. Angered customers start blogs to take businesses to task for grievances suffered, real or imagined. Dishonest competitors will often go to great lengths to distribute fraudulent reports online. Still others post untruthful reports about companies simply to cause mischief. The problem is that these blogs, pages, and reports can start ranking well in Google, Yahoo, and now Bing.

Reverse SEO can be used to suppress any negative publicity that targets a company within organic search engine results page listings. There are potentially devastating effects of negative information served with search engine results, but the rapid affects of reverse SEO are assisting in online reputation management and public relations online.

Reverse SEO is based upon current societal trends and use of search engines and social media. Many online customers are likely to do research on Google, Yahoo, Bing or within social media before purchasing a product or service. When prospective customers find information within search engines and social media, the information is given credibility.

Reverse SEO minimizes the damage of negative information. Studies have shown that a large majority of searchers never venture onto the second page of listings. Of those who do, a small fraction progress to the third page. Over 89% of search engine results page activity comes from the first page listings on Google. By pushing negative publicity off the first page of Google’s listings, a reverse SEO strategy removes them from sight.

Negative publicity, if left unchecked, gains momentum in the search engines. Highly-ranked pages attract links. As inbound links increase to these pages, they become harder to remove.

A reverse SEO campaign, launched as soon as bad press emerges, has increased in value to public relations online. By suppressing negative pages quickly, a company can prevent them from gaining traction. Cut off from a supply of links, they will eventually submerge into the depths of the search engines’ listings.

The basic strategy of reverse search engine optimization relies upon a network of authoritative sites to control the first page of organic listings for your company’s name. As public relations online ventures into the space of social media, companies are reviewing services of full service agencies with experience in Reverse SEO.

The full-service SEO Consulting Agency with Reverse SEO experience should have a proven strategy for deploying social media campaigns. They will maintain a list of authoritative sites that are groomed for specific industry circumstances. They’ll research a website’s position in the search engines as well as the positions of any negative press that currently populates the organic listings. The experienced firm manages public relations online through social media optimization, using principled tactics that prevent bad publicity from gaining traction in the future.

Reverse SEO is becoming a popular method for minimizing the damage from complaints and negative reports, whether they are valid or not. In fact, a growing number of companies are relying upon reverse SEO tactics as a preemptive strategy for managing their public relations online.

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