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SEO Optimization Where It All Starts?

Posted on 26. Jul, 2009 by combimish in SEO

Search Engine Opti­miza­tion is a mar­ket­ing strat­egy that is favored by many Inter­net Busi­ness own­ers. Get­ting your page ranked highly under key­word, (or search phrases), on all the major search engines with­out hav­ing to pay for that inclu­sion, is fast becom­ing one of the num­ber one strate­gies to earn money online. For many this means get­ting laser-targeted traf­fic for their busi­ness, prod­uct, or ser­vice increas­ing their sales ratios with­out hav­ing a large mar­ket­ing budget.

Today with many peo­ple join­ing an Inter­net Busi­ness to com­bat the eco­nomic decline, using mar­ket­ing strate­gies that are free are becom­ing a pop­u­lar choice. Peo­ple need to make money, and after the ini­tial cap­i­tal expense of start­ing with Direct Sales Com­pa­nies do not want to incur a large adver­tis­ing bud­get. Uti­liz­ing free mar­ket­ing strate­gies includ­ing SEO opti­miza­tion is becom­ing a viable solu­tion to make money with­out a large over­head of adver­tis­ing cost.

While the call­ing for SEO opti­miza­tion is large, many will never really mas­ter the tech­niques of SEO. There is so much infor­ma­tion cir­cu­lat­ing on the Inter­net about the ins and outs of how to mas­ter SEO that it can be con­fus­ing to learn the exact tech­niques to get­ting your web page seen. With eBooks, video tuto­ri­als, and man­u­als being shipped to your door, many start with a vengeance to learn SEO only to get more con­fused as they read and lis­ten to the tech­niques pre­sented. While they are granted pieces into the world of SEO and may learn tech­niques it is dif­fi­cult to deci­pher what exactly needs to be done to get those top rankings.

EBook after EBook, after video tuto­ri­als try to teach you how to con­quer the world of SEO, how­ever is that where you edu­ca­tion should begin? After over 7 years of or train­ing and coach­ing we dis­cov­ered the best way to teach SEO was not from a man­ual, eBook, or even a flashy video tuto­r­ial. Our busi­ness men­tor­ing for Your­Net­Biz and My Inter­net Busi­ness, has run con­sis­tent test with new entre­pre­neurs want­ing to learn how to get there web page on the top of he search engines for free, is through one on one direct train­ing. We have watched as our Your­Net­Biz mem­bers have thrived in get­ting high rank­ings with there web­sites after receiv­ing one on one train­ing com­pared to uti­liz­ing the other tech­niques above.

So if you want to start Your Net Biz to profit and are look­ing to learn SEO, where does it start? The fact is SEO is not one method that is going to have you out­rank­ing your com­pe­ti­tion; rather it is a series of steps that will have you gain­ing your way to the top. I would like to tell you this is an auto­mated way to make money online. This takes work, track­ing, and per­sis­tence, how­ever the pay­off is large. If you are will­ing to put in the work, you will see that your busi­ness take off toward success.

SEO And Your Web Page

To go through the entire SEO algo­risms on this post, would take to long, and instead of being a one blog post would end up more towards the man­u­als that end up con­fus­ing peo­ple. But there is a place to start and that is your web page.

Below is a list of Opti­miza­tion Tech­niques To Start With

Yes, some dis­pute some tech­niques, some say they work, I am only shar­ing with you what I have done and what my Your Net Biz mem­bers have been taught to get them there high rankings.

1.) Key­word Research – What key­word or key­word phrase do you want peo­ple to find you on. This is the tech­nique where they go to Google, Yahoo, Or MSN and type in a search phrase allow­ing them to find your web­site. This is crit­i­cal to your over­all suc­cess. You want to pick a key­word that is going to get you tar­geted traf­fic, and that will allow you to get to the top of the search engines in a rea­son­able amount of time. This is where hav­ing a good men­tor or coach comes in use­ful. While there are many free key­word tools out on the Inter­net that will assist you in ana­lyz­ing key­words, it is use­ful to go to a men­tor or coach to get their feed­back. Some will find a good key­word but it is not going to allow them to get that tar­geted traffic.

2.) Domain Name – Once you estab­lish your key­word, and then you need to get a domain name. The domain name is what peo­ple type into the URL bar to find your web­site. It is rec­om­mended to put your main key­words in the domain name. Put the key­word in the domain but do not make it sound ridicu­lous or go ridicu­lously long. You still want pro­fes­sional, while insert­ing that key­word or key­word phrase.

3.) Title Tag Meta Tags – At the top of the page the Meta tags are placed between the tags. The title tag is what names your page. It should have your key­words strate­gi­cally placed in the web­page. It would look some­thing like below. 

Also con­sid­ered impor­tant is your Meta key­words giv­ing an exam­ple of what your page is about, and what key­words it is rel­e­vant to

An exam­ple of the Meta Key­words tag:

The Meta – tag descrip­tion is also con­sid­ered impor­tant to explain what your site is about, giv­ing cred­itabil­ity to your keywords

3.) Opti­miz­ing Your Site – This is going to be brief and will elab­o­rate on our next post, as there is so much infor­ma­tion float­ing around. What is true and what is not true. It was once said that plac­ing your key­words in mul­ti­ple times and high­light­ing or bold­ing them would give your page more cred­i­bil­ity. How­ever, while hav­ing your key­words and key­words placed strate­gi­cally on your site will help you to rank higher, there is a thin line between a few key­words and too many. Keep in mind while you are cre­at­ing your site, you are not cre­at­ing for the search engines as much as you should be cre­at­ing it for your tar­get audi­ence. There is a say­ing …Qual­ity will out beat quantity.

Is this the end of search engine opti­miza­tion? No in fact this is just the begin­ning, and should be con­sid­ered the foun­da­tion. Cre­at­ing a solid and effec­tive foun­da­tion will give you the foun­da­tion to build off from, to give you a good road map to suc­cess with search engine optimization.

Related Posts:

• SEO for the Clueless
• The Top 50 SEO and SEM Blog­gers Worth Following
• Effec­tive Search Engine Opti­miza­tion And Research
• The Impor­tance of Web Direc­to­ries for Your Business
• The Truth About SEO

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