Web Directory Submissions

Posted on 26. Jul, 2009 by admin in Web Directories

If you oper­ate a web­site, whether just for fun or for busi­ness pur­poses, you prob­a­bly want to get as many peo­ple as you can to visit. For e-commerce sites in par­tic­u­lar, traf­fic deter­mines the dif­fer­ence between suc­cess and fail­ure. One thing worth try­ing out is sub­mit­ting to some of the var­i­ous web direc­to­ries out there on the Inter­net. Web direc­to­ries, also called link direc­to­ries, main­tain lists of web­sites, gen­er­ally sep­a­rated by cat­e­gory. Web users come to these sites in the search for infor­ma­tion within a given cat­e­gory. The cat­e­gories can be extremely spe­cific; for exam­ple, an indi­vid­ual view­ing the Yahoo! Direc­tory could choose “Busi­ness and Econ­omy,” and then click on the sub­cat­e­gories “B2B,” “Com­mu­ni­ca­tions and Net­work­ing,” “Inter­net and World Wide Web,” “Net­work Man­age­ment,” and finally “Traf­fic Man­age­ment” before they come across the list of sites that they’d really like to see.

Web­site own­ers have the choice to sub­mit their web­sites to var­i­ous direc­to­ries based on the nature of the site, and what sort of direc­tory they’d like to attract hits from. The direc­to­ries accept sub­mis­sions based on vary­ing cri­te­ria. You can save money by get­ting a BOTW promo code. Some have free, open sub­mis­sion, mean­ing that there’s no fee for review or list­ing. Free direc­to­ries like these, includ­ing the Open Direc­tory Project, may be human-moderated, and thus have cer­tain poli­cies and restric­tions when it comes to web­site con­tent which are not eas­ily abused. Web­site oper­a­tors must thus be aware of what they need to do in order to make their sites appro­pri­ate for web direc­tory sub­mis­sion in order to get the most out of this process.

Other direc­to­ries may offer paid sub­mis­sion plans for either a one-time or recur­ring fee; rec­i­p­ro­cal link poli­cies wherein the web­mas­ter has to place a link to the direc­tory on his or her site in order to be listed; or a bid-for-position scheme, wherein the high­est bid­der gets the high­est posi­tion within the direc­tory. Some sites, includ­ing Yahoo! Direc­tory, which is thought to be the largest gen­eral web direc­tory, offer a com­bi­na­tion of free and paid “pre­mium” list­ings. Web direc­to­ries can be spe­cial­ized by cat­e­gory, such as those that deal specif­i­cally with e-commerce or shop­ping sites, or by geo­graph­i­cal area, so even local, small busi­nesses have a good rea­son to think about web direc­tory submissions.

Sub­mis­sion to web direc­to­ries, in par­tic­u­lar rep­utable ones, is con­sid­ered an impor­tant strat­egy for web­mas­ters. Even though it can be time con­sum­ing, it’s com­monly thought to be a worth­while prac­tice, as the gains in traf­fic can be considerable.

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