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Why Good Search Engine Optimization (SEO) Is Important?

Posted on 06. Aug, 2009 by admin in SEO

Many peo­ple new to inter­net mar­ket­ing won­der why search engine opti­miza­tion, or SEO, is so impor­tant. In explain­ing why, this arti­cle could be very short or very long, accord­ing to how much of the topic I wish to write on, although the answer is basi­cally a mat­ter of com­mon sense.

Any­body who uses search engines to find out infor­ma­tion, which is the vast major­ity of inter­net users, uses phrases to find the infor­ma­tion they are seek­ing. These phrases, to them, best describe the infor­ma­tion they seek. Thus, if the are look­ing for infor­ma­tion on what to look for when buy­ing a sec­ond hand car they might use the term ‘buy­ing sec­ond hand cars’, or ‘buy­ing used cars’, or ‘how to buy used cars’ and so on. Each of these terms is com­monly termed a ‘key­word’, and search­ing for the most used key­words, or even lesser used key­words, is big busi­ness on the internet.

If you have a web­site, or even just one web page, deal­ing with that topic, you can opti­mize it only for one of these key­words if you want the bets results. Many peo­ple make the mis­take of try­ing to opti­mize a web­page for all the key­words they can think of, totally igno­rant of the fact that if they have 20 key­words then they should have 20 web pages, each opti­mized for one keyword.

Some peo­ple make mil­lions of dol­lars explain­ing to oth­ers how to find and use these key­words on their web­sites, even though it is his­tor­i­cal infor­ma­tion. Yes­ter­days most fre­quently used key­word could never be used again for the rest of the year. Let me give you an exam­ple of that.

When I was new to inter­net mar­ket­ing, I wrote a web­site to sell my trivia quizzes. I run trivia quizzes in my local pub, and at that time also sold them to pubs in nearby towns and cities and wrote a book on how to go about it. I decided to adver­tise it online and also to sell my trivia quizzes. I paid $6,500 for a men­tor from Corey Rudl’s Inter­net Mar­ket­ing Cen­ter to teach me how to do it, and I was shown how to use key­word research to pub­li­cize my book.

My men­tor ended up rec­om­mend­ing I use the key­word ‘black Amer­i­can his­tory quiz’ since it had a very high demand and low sup­ply: so I did. Silly me! He was Cana­dian, and he didn’t know that the word ‘quiz’ in the USA can also apply to a school exam, and the ‘black Amer­i­can his­tory quiz’ was in demand by Amer­i­can high school kids for an exam on the topic.

I spent a for­tune and made zilch. That is the last time I paid for infor­ma­tion, and I was ripped off by the late Corey Rudl and his so-called Inter­net Mar­ket­ing Cen­ter. At least that is my expe­ri­ence. It was only later that I found I could have got the same infor­ma­tion free by reg­is­ter­ing for a few newslet­ters from other marketers.

I ended up los­ing many thou­sands of dol­lars through that expe­ri­ence, and using the bad infor­ma­tion I was given, and am only now mak­ing up for it. That is the impor­tance of know­ing how to use SEO in your web­site. Learn how to select and use proper key­words, and do not be mis­lead by trends or spikes due to high school exams or cur­rent news as I was.

There are tech­niques to use to ensure that your web­site gets traf­fic from peo­ple brows­ing the web for infor­ma­tion. If you know these tech­niques, you can make money from any topic, or niche, even if you per­son­ally know noth­ing about it. I have many web­sites on a num­ber of top­ics, each of which makes me money in many dif­fer­ent ways. There is no rea­son why you should do the same.

How­ever, to do that, you must learn how to opti­mize each of the pages on your web­site. Stop regard­ing the site as an entity. It is the col­lec­tion of pages that is impor­tant, each of those of which has to be treated as a sep­a­rate entity. Every page will be listed sep­a­rately in the search engines, and you need to know how to treat each dif­fer­ently, and how to opti­mize each so that every one will be listed in the search results when some­body uses your key­word to find the infor­ma­tion they are seeking.

Good search engine opti­miza­tion is very impor­tant, and with­out a good under­stand­ing of SEO, your inter­net busi­ness will have less a chance of success.

Related Posts:

• Intro­duc­ing Social Media Opti­miza­tion for Per­fect Search Engine Optimization
• Ben­e­fits of Search Engine Opti­miza­tion Bookmarking
• Ten Sim­ple SEO Tips
• Choos­ing A Good SEO Com­pany Is Key To A Suc­cess­ful SEO Campaign
• What is Inter­net Mar­ket­ing and Search Engine Marketing?

Tags: engine, importance, important, optimization, search, SEO