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What is Internet Marketing and Search Engine Marketing?

Posted on 05. Oct, 2009 by eldexia in E-Marketing, SEO

What is Inter­net Marketing?

Inter­net Mar­ket­ing means the use of Inter­net to adver­tise and sell your prod­ucts and ser­vices. Inter­net Mar­ket­ing mainly includes:

•Search Engine Mar­ket­ing incl.
◦Search Engine Opti­miza­tion
◦Pay Per Click Adver­tis­ing
•Ban­ner & Text Adver­tis­ing
•Email Mar­ket­ing
•Affil­i­ate Mar­ket­ing
•Social Media Mar­ket­ing incl.
◦Blog Mar­ket­ing
◦Social book-marking etc.
What is Search Engine Marketing?

Search Engine Mar­ket­ing, or SEM, is a form of Inter­net mar­ket­ing that seeks to pro­mote web­sites by increas­ing their vis­i­bil­ity in search engine result pages (SERPs) through the use of SEO, paid place­ment, con­tex­tual adver­tis­ing, and paid inclusion.

The main pur­pose of Search Engine Mar­ket­ing is to increase tar­geted traf­fic to your web site from Search Engines via organic search engine rank­ing and paid list­ing & advertising.

The main meth­ods of SEM include:

•Search Engine Opti­miza­tion – SEO
◦Search Engine Opti­miza­tion or SEO is the process of design­ing, cre­at­ing and refin­ing your web site’s con­tents and struc­ture so that it is rep­re­sented in a more promi­nent posi­tion when found by a search engine.
•Pay Per Click (PPC) Advert­ing
◦Search Engine Adver­tis­ing or pay­ing the search engine com­pany for a guar­an­teed high rank­ing or an ad dis­played aside the results (com­monly known as pay-per-click or PPC adver­tis­ing). For exam­ple Google AdWords, Yahoo Search Mar­ket­ing, Microsoft Adver­tis­ing etc.
•Paid Inclu­sion in SEs & Online Direc­to­ries
◦Paid inclu­sion or pay­ing the search engine com­pany for a guar­an­tee that the web­site is included in their nat­ural search index. Google does not accept pay­ment for guar­an­teed inclu­sion in its organic search index; but offers its effec­tive PPC sys­tem i.e. Google AdWords.
•Improv­ing results by ana­lyz­ing site traf­fic through Web Ana­lyt­ics soft­ware like Google Analytics

Related Posts:

• Search Engine Opti­miza­tion and Link Build­ing Strate­gies Explained!
• Blog­ging for SEO
• No Search Engine Help! so How Do I Get Traffic?
• The Truth About Search Engine Opti­miza­tion by Rebecca Lieb
• Blogging;How To Succeed?

Tags: contextual-advertising, engine, paid-placement, promote-websites, result-pages, search-engine, sem, SEO, through-the-use, visibility