The Abuse of Search Engine Optimization

Posted on 19. Nov, 2009 by Prieddish in SEO

Search Engine Opti­miza­tion – the process of mak­ing a site and its con­tent highly rel­e­vant for both the search engines and searchers.

Many are knowl­edge­able on search engine opti­miza­tion – in fact, the skill is one of the top require­ments to make money online as a free­lance writer. How­ever, in the many instances that I am in need of some soft­ware for school­work, I see a lot of exam­ples of web­sites that are only opti­mized for the search engines, but not for the searchers as there is noth­ing of value on the fol­low­ing site at all. All it does is lead you in circles.

It can be very easy to just fall to this temp­ta­tion and list down orga­ni­za­tional com­mu­ni­ca­tion for at least 40 times in one of my posts. How­ever, the rep­e­ti­tion of key­words is just a part of search engine opti­miza­tion. Con­tent is still impor­tant when it comes to opti­miz­ing the site for searchers – with the proper posi­tion­ing of key­words and the read­abil­ity of the post and its net­work of links.

I’m not an expert on search engine opti­miza­tion to tell peo­ple how do it prop­erly. But at least I know what it’s not.

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